ALBUQUERQUE — Netflix co-CEO Ted Sarandos recalls coming to New Mexico quite often in years past when he was a video distributor on the West Coast, remembering a time in the 1990s when the company he worked for had sponsored a balloon race here. 

Fast forward a few decades later; Sarandos and his team at Netflix saw a different kind of high-flying opportunity for the company in New Mexico. 

“I’ve seen the fits and starts of a production where people get very excited that New Mexico could be the next Hollywood. The truth of it is, generally, production comes in [and] shoots, picks up everything they brought and takes it home. That’s not great,” Sarandos told The New Mexican. “When I talked to the governor about this project, I said, ‘Hold our feet to the fire to invest in New Mexico. We will build permanent infrastructure, we will build training programs to increase the crew population, and then we can be real partners in building out this facility.'” 



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